Company

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About Us

Pinnacle City Living is a full-service management company specializing in New York City residential real estate. We concentrate on strengthening relationships with local owners and institutional investors as third-party managers, rather than owning real estate. In doing so, we have aligned with our clients in being a true value-add partner.  

Making a Difference

11,000
CITY APARTMENTS MANAGED
$200K
savings in Contract RE-bidding
98%
Average Occupancy at an Upper East Side Asset
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Operational Expertise

We remain focused on property management and our allegiance to providing outstanding service to our residents and clients alike. Our team brings an owner’s mentality to operations and thinks in terms of value. We bring all the resources of a large firm to operations and the focus of a smaller firm to every relationship.

INTEGRATED PROPERTY MANAGEMENT

Services & Capabilities

We provide a wide range of solutions to meet each client’s unique objectives.
  • Property Management
  • Marketing/Leasing 
  • Amenity Programming 
  • Vendor Management & Compliance 
  • Rent Regulation Advisement/Implementation 
  • Legal 
  • Construction Management 
  • Regulatory Compliance 
  • Sustainability Evaluation 
  • Business Analytics 
  • Client Relations 
  • Financial Reporting 
  • Business Plan Development & Execution 
  • Asset Performance Reviews 
  • New York Tax Program Advisory 
  • Revenue Review 
  • Financial Underwriting 
  • Budgeting & Reforecasting 
  • Property Repositioning 

Operations Consulting

  • Track market rents within three miles of subject property or identified comp set; provide regular market surveys to track competitor performances. 
  • Provide property interior unit layout and finish recommendations to optimize space and appeal to target demographic.
  • Provide property amenity layout and programming recommendations.
  • Attend construction meetings for operational and logistics input as needed.
  • Provide a comprehensive lease-up timeline.
  • Review property service contracts.
  • Analyze pro form underwriting.
  • Recommend property staffing count and schedule.
  • Suggest property FF&E planning, budgeting, and selection.
  • Provide property office set-up recommendations.
  • Review property operations technology.
  • Work with interior designer to ensure selections
    are both aesthetically pleasing and durable.

 

Marketing Consulting 

  • Research target demographics.
  • Create lifestyle channels for our potential renters/prospects based off demographic reporting.
  • Provide property branding and design feedback.
  • Assist with the development of marketing collateral and content inclusive of brochures, stationery, promotional items, 3D photo-realistic renderings, VR 360 tours, and 3D floor plans.
  • Develop the digital experience and journey.
  • Curate and execute a robust digital marketing campaign that will drive quality traffic.
  • Strategize and execute the renter's journey focused on a sensory approach.
  • Create the resident's experience and discover what events will be beneficial to attract attention to the property during a lease-up.

Twin Pines Management, the affordable division of Pinnacle City Living, specializes in overseeing regulated housing in New York City. TPM was formed to address a perceived gap in the market place—an institutional quality manager that is able to effectively navigate the City/State’s complex regulations while also providing exceptional customer service, exactly as managers do in luxury communities. 

We directly oversee affordable housing compliance and complete new leasing and recertification as required by the specific regulatory structure at each property. Some of our specialties include: Mitchell Lama, Section 8, Section 236, RAD, Section 18, Rent Stabilization, 421A/J51. The Compliance team stays up-to-date on the latest changes in laws, policies and procedures and maintains numerous designations and certifications to make sure specific standards are met in the areas of reporting; establishing income and set-aside requirements; monitoring; audits; record keeping; or working with HUD and other governmental agencies.

  • 421a
  • 421J
  • NSP
  • SECTION 8
  • SHIP
  • Bond
  • RTC
  • Hope VI
  • AHL
  • FSS
  • Housing Trust
  • HOME Programs
  • Rent Stabilization
  • Rural Development
  • Section 42 Compliance SAL

Managing multifamily properties across the nation for 40 years, Pinnacle has developed countless systems and internal controls that enable us to control quality, reduce errors, and enhance value. We have invested heavily in creating operational strategies, training programs, and support tools to increase performance, motivate team members and reduce risk, whether it be related to operations, safety, financial or otherwise. We also rely heavily on Key Performance Indicators to monitor progress. It would be difficult to outline our entire platform of value-add services, but some of our most prominent include:

  • Weekly Reporting on key performance metrics
  • Lease Renewal Analysis
  • Key Performance Indicators (KPIs)
  • Proactive Expense Management
  • Market Surveys and Rent Analysis
  • Revenue Management
  • Property Mystery Shops
  • Internal Audit for review of property compliance with Pinnacle’s Key Policies & Procedures

When capital improvements are needed for multifamily properties, our multifamily construction management team offers specialized project management and execution on a wide scale. Completing over $100 million in renovations in 2019 alone, the team keeps deferred capital needs from antiquating a property and brings a community’s amenity areas in line with the competition by adding items such as pet parks, playgrounds, pool upgrades, outdoor kitchens and more. These amenity enhancements not only draw in the target resident, but also build on the property’s brand value.


We partner with large institutions who have complex structures all the way to small entrepreneurs. Our accounting team has successfully worked with some of the largest institutional owners in the country and offers the same level of sophisticated service to our smallest clients. 

NYC Market Experts

It is important to identify an experienced partner with full comprehension of market nuances to properly leverage the competitive advantages of each community and to operate efficiently, without any lost time to learn the quirks. Pinnacle’s core executive team, all based in New York City, are fluent in all aspects of New York’s regulatory, vendor, marketing, and construction environments to better meet the needs of our customers.
Contact

Resident Events

63 Wall Street's resident-only speakeasy bar offers monthly trivia, live musical guests, and drag bingo nights. Residents are invited to host up to 3 external guests per evening.

Service

We put the interest of others ahead of our own.

Transparency

We demonstrate honesty and integrity in everything that we do.

Performance

Our success is measured by the value created for our clients and shareholders.

Creativity

We relentlessly pursue the delivery of innovative and quality services.

PARTNERING WITH US

We take a client-centric management approach to provide tailored solutions that achieve each client’s unique objectives for their property or portfolio. From our established management operating process, to our top-of-the-line technology, our clients trust us to enhance the overall performance of their portfolio.